At present, people's living standards are getting higher and higher, and the demand is getting stronger and stronger. Food machinery manufacturers should go deep into the masses, change "what the market needs, what I develop and produce" to "what I develop and produce, what is popular in the market", so that their food machinery development is always in line with the market, "develop one generation, eliminate one generation, continuously develop, and continuously eliminate". With the market becoming more segmented, the development points of food machinery in the future will tend to be fast, efficient, convenient, and low-consumption, especially the demand for small food machinery will be increasing, which requires the majority of enterprises to go out and vigorously carry out research.
Second, brand awareness
Brand is the soul of an enterprise. There are many kinds of mechanical products at present, but there are few good brands. Why? Some enterprises do not pay attention to brands, but only study and develop. As a result, good products have affected the increase of market share because they do not have a good brand. For an enterprise to manage its own brand well, it must have reliable product quality, high-quality after-sales service and marketing publicity to establish an image. All three are indispensable. In fact, we have lost a lot of market opportunities at present. A friend introduced a small food machine, which is very convenient to use and of good quality. The response to introducing other friends to use it is very good. But everyone also said that they had never heard of this product before, and they could not see this product in most areas of the province. It can be seen that the market for this kind of small food machinery is very broad, but due to its low popularity, the production volume cannot be increased. If this company invests more in brand management, the result may be different. Brand awareness is a business philosophy. Advanced brand awareness enables enterprises to always be at the forefront of the market in competition; while lagging awareness will abandon all previous efforts and lose everything. Therefore, there are Guangzhou Spark, Jiangsu Qunjie, and Beijing Parkeron.
The third is user advanced awareness
No matter what product, its final consumer is the vast number of users, and users determine the market. In foreign countries, some milk production companies have established user consumption files, that is, according to the health status and physical needs of each user, to produce products with different ingredients. Although it is troublesome, the awareness of "everything for the user" has won users for the company. my country is vast and rich in resources, with a large population. The living standards, customs and habits of different places are different, and the needs of users in different places are different. Therefore, as a food machinery manufacturer, it is necessary to establish a user-advanced awareness, that is, according to the living standards, population size, eating habits, raw material resources, etc. of different places, develop and produce products that satisfy users.
With my country's entry into the WTO, the direct business activities of enterprises will expand to the international market, and the users' awareness of advancement in the international market will become stronger, which enterprises should not take lightly. According to reports, foreign merchants attach great importance to the awareness of advancement when developing the Chinese market, which is also an important "magic weapon" for them to quickly occupy the Chinese market and gain the trust of Chinese users. Therefore, domestic enterprises must focus on users, do a good job and deepen our food machinery development and research, and meet the growing needs of users.
